Building Partnerships, Not Just Projects

We build genuine partnerships with marketing agencies, creating data solutions that automate tedious work and eliminate technical complexity - freeing teams to focus on strategy and growth.

Data. Done Together.

Michael Broyles

My Story

I've been working in data analytics since 2022, but my journey started in an unexpected place - as a cashier at a local business. With some freedom in my role, I taught myself Python and automated our inventory management system. What started as a way to free up time during my shifts became the spark for everything that followed.

My oldest brother Ethan saw what I'd built and referred me to Crane Aesthetics, the marketing agency where he was working. They had a Looker Studio dashboard that had gone south and needed someone to fix it. That project became my entry into the world of marketing agency data - and I haven't looked back since.

I've always been drawn to the intersection of technology and business. I earned an associate's degree in Business, then dropped out to pursue my real passion: building systems that solve problems. Over the past three years, I've worked with agencies ranging from small startups to established firms, solving everything from complex attribution puzzles to automating 30+ hours of weekly manual reporting.

Why Agency Insights Exists

Agency Insights exists because I realized something important: the work itself was fulfilling, but something was missing. Working remotely on technical challenges was great, but what I really valued was the relationship side - collaborating closely with people I genuinely enjoy and respect.

The biggest revelation came when I asked myself what I actually wanted for the future. The answer wasn't just solving harder technical problems - it was building a team of passionate people working together in person, solving meaningful challenges for clients we truly care about. Agency Insights is how I'm making that vision real.

How I Work With Clients

We build partnerships, not projects. Every engagement starts with deep discovery - not just understanding your current systems, but understanding you as people. What are you actually struggling with? Is it really the data, or is there another bottleneck? This discovery phase is crucial because it qualifies whether we're the right fit for each other and ensures we're solving the real problem.

Once we understand your world, we create an in-depth implementation plan. In the age of AI, planning is everything - it's the only way to leverage AI effectively as a tool while maintaining quality. We map everything out as granularly as possible before building begins.

During implementation, we focus on building the tools necessary to validate results - creating automated feedback loops that let us build, verify, and fix continuously. Throughout this entire process, we document everything and involve your team from day one. This isn't just about building you a system - it's about empowering your team to own it, use it with AI assistance, and have the freedom to bring it in-house if that's ever the right move.

The relationship doesn't end at launch. We leave the door open for ongoing feedback, regularly checking in with a simple question: "Are you feeling good about this partnership?" Your honest feedback helps us deliver even better results.

Core Values

1. Genuine Relationships

We prioritize building authentic partnerships based on trust, mutual respect, and shared values. We work with people we genuinely enjoy and respect.

2. Creative Problem-Solving

We thrive on challenges that require ingenuity and custom solutions. We don't follow templates - we create tailored approaches for each unique situation.

3. Meaningful Impact

We create tangible results that genuinely improve how our clients work. Our solutions free up time and energy for what truly matters.

4. Efficiency

We build streamlined systems that work simply and deliver maximum impact with minimum complexity. We value both how we work and what we deliver.

5. Continuous Growth

We embrace new challenges and variety to keep learning and evolving. We seek projects that push us to apply our skills in new ways.

Expertise & Track Record

Technical Expertise

  • Database Architecture (PostgreSQL)
  • Data Pipeline Development (Make.com, n8n, Zapier)
  • Dashboard Development (Looker Studio, Power BI)
  • API Integrations (Custom Connections)
  • Advertising Platforms (Facebook, Google Ads)
  • CRM Systems (GoHighLevel, Salesforce)
  • Project Management (Asana, ClickUp, Monday.com)
  • AI-Powered Development

Industry Focus

We specialize in marketing agencies across diverse verticals:

  • Single-channel and multi-channel agencies
  • Dentistry and dental practices
  • Chiropractic marketing
  • Wellness centers
  • Solar panel companies
  • Service-based businesses

Track Record

30+
Hours Saved Per Week Per Client
10x
Faster Reporting for Clients
50→95%
Attribution Accuracy Improvement
3+
Years Building for Marketing Agencies

Beyond Work

I'm based in Norman, Oklahoma, where I'm working toward building an in-person team of passionate professionals who love solving complex problems together.

When I'm not building data systems, you'll find me playing Catan with friends, racing my three brothers in Mario Kart, or building websites for fun. I built a website for a multiplayer game called Chameleon - because I love the friendly chaos that happens when playing games with friends and family.

My family and friends are my life. That drive for genuine connection and collaboration is exactly why I'm building Agency Insights the way I am - because the best work happens when you're working with people you truly enjoy and respect.

Let's Build Something Together

Ready to explore how we can partner to solve your agency's data challenges? Let's start with a conversation.

Book a Discovery Call