Building Partnerships, Not Just Projects
We build genuine partnerships with marketing agencies, creating data solutions that automate tedious work and eliminate technical complexity - freeing teams to focus on strategy and growth.
Data. Done Together.
Meet the Founder
Hi, I'm Michael Broyles, and I've been building data solutions for marketing agencies since 2022. My path here started in an unexpected place - working as a cashier at a local business, where I taught myself Python to automate our inventory system. That first automation project revealed something important: I love finding technical solutions to real-world business challenges.
My oldest brother Ethan saw what I'd built and connected me with Crane Aesthetics, the marketing agency where he was working. They had a Looker Studio dashboard that had broken down and needed fixing. That project became my entry into the world of marketing agency data - and I've been focused on this space ever since.
I've always been drawn to the intersection of technology and business. I earned an associate's degree in Business, then left school to pursue what really excited me: building systems that solve real problems. Over the past three years, I've partnered with agencies ranging from small startups to established firms - solving everything from complex attribution puzzles to automating 30+ hours of weekly manual reporting.
Why Agency Insights Exists
I created Agency Insights because I realized something important about what I wanted to build. The work itself - solving complex data challenges - was fulfilling, but something was missing. What I really valued wasn't just the technical problem-solving, it was the relationship side: collaborating closely with people I genuinely enjoy and respect.
The biggest shift happened when I asked myself what I actually wanted for the future. The answer wasn't just solving harder technical problems - it was building a team of passionate people working together in person, solving meaningful challenges for clients I truly care about. Agency Insights is how I'm making that vision real.
How I Work With Clients
We build partnerships, not projects. Every engagement starts with deep discovery - not just understanding your current systems, but understanding you as people. What are you actually struggling with? Is it really the data, or is there another bottleneck? This discovery phase is crucial because it qualifies whether we're the right fit for each other and ensures we're solving the real problem.
Once we understand your world, we create an in-depth implementation plan. In the age of AI, planning is everything - it's the only way to leverage AI effectively as a tool while maintaining quality. We map everything out as granularly as possible before building begins.
During implementation, we focus on building the tools necessary to validate results - creating automated feedback loops that let us build, verify, and fix continuously. Throughout this entire process, we document everything and involve your team from day one. This isn't just about building you a system - it's about empowering your team to own it, use it with AI assistance, and have the freedom to bring it in-house if that's ever the right move.
The relationship doesn't end at launch. We leave the door open for ongoing feedback, regularly checking in with a simple question: "Are you feeling good about this partnership?" Your honest feedback helps us deliver even better results.
Core Values
1. Client Fulfillment
Our clients' satisfaction is our most important measure of success. We're driven by ensuring every engagement exceeds expectations - delivering solutions our clients are genuinely excited about and that make a real difference in how they work.
2. Creative Problem-Solving
We thrive on challenges that require ingenuity and custom solutions. We don't follow templates - we create tailored approaches for each unique situation.
3. Meaningful Impact
We create tangible results that genuinely improve how our clients work. Our solutions free up time and energy for what truly matters.
4. Efficiency
We build streamlined systems that work simply and deliver maximum impact with minimum complexity. We value both how we work and what we deliver.
5. Continuous Growth
We embrace new challenges and variety to keep learning and evolving. We seek projects that push us to apply our skills in new ways.
Expertise & Track Record
Technical Expertise
- ✓Database Architecture (PostgreSQL)
- ✓Data Pipeline Development (Make.com, n8n, Zapier)
- ✓Dashboard Development (Looker Studio, Power BI)
- ✓API Integrations (Custom Connections)
- ✓Advertising Platforms (Facebook, Google Ads)
- ✓CRM Systems (GoHighLevel, Salesforce)
- ✓Project Management (Asana, ClickUp, Monday.com)
- ✓AI-Powered Development
Industry Focus
We specialize in marketing agencies across diverse verticals:
- •Single-channel and multi-channel agencies
- •Dentistry and dental practices
- •Chiropractic marketing
- •Wellness centers
- •Solar panel companies
- •Service-based businesses
Track Record
Beyond Work
I'm based in Norman, Oklahoma, where I'm working toward building an in-person team of passionate professionals who love solving complex problems together.
When I'm not building data systems, you'll find me playing Catan with friends, racing my three brothers in Mario Kart, or building websites for fun. I built a website for a multiplayer game called Chameleon - because I love the friendly chaos that happens when playing games with friends and family.
My family and friends are my life. That drive for genuine connection and collaboration is exactly why I'm building Agency Insights the way I am - because the best work happens when you're working with people you truly enjoy and respect.
Let's Build Something Together
Ready to explore how we can partner to solve your agency's data challenges? Let's start with a conversation.
Book a Discovery Call